Websites built to help people understand, trust, and take action.
The problem
A website can look professional and still leave visitors unsure about what you offer, why they should trust you, or what they should do next.
If the offer is unclear, the page structure is confusing, or important information is difficult to find, potential customers may leave without taking action.
Your website should do more than exist online. It should make the next step clearer.
Our approach
We design and build landing pages, custom websites, and Shopify stores around the customer's decision and your business needs.
We start by understanding the business, offer, audience and purpose of the website. Then we create the structure, copy direction, design and development around the agreed requirements.
The exact platform, pages, features and level of support depend on the agreed scope.
Depending on your business and agreed scope, the work may include:
Understand the business, audience, offer, goals and requirements before planning the website.
Plan the pages and information needed to make the website easier to understand and navigate.
Develop or refine website copy so the offer, information and next steps are communicated clearly.
Create website layouts and visual direction around the business and customer journey.
Build the agreed website, landing page or Shopify store according to the approved design and scope.
Set up relevant enquiry or contact forms where required.
Apply basic search-related setup as part of the website build where agreed.
Set up basic tracking where included in the agreed scope.
Test the agreed website elements before launch to identify issues that need attention.
Websites & Shopify may suit businesses that:
The right website solution depends on the business, goals, platform, requirements and agreed scope.
We learn about your business, audience, offer, goals and website requirements.
We identify what the website needs to communicate, improve or make easier for visitors.
We agree on the pages, features, platform, responsibilities and deliverables required for the project.
We develop the agreed copy, design and website or Shopify work within the approved scope.
After launch, we review available evidence and address agreed improvements where applicable.
The right measures depend on the website's purpose and the agreed scope. Depending on the project, we may review:
A website is not judged only by how it looks. The goal is to make the customer's next step clearer and support the business objective.
What we need from you
To do the work effectively, you may need to provide:
Some website-related costs are separate from the OutputDM service fee. These may include:
The exact inclusions and costs depend on the agreed project scope.
Where possible, websites, platforms and related systems should be built in client-controlled accounts. This helps keep important business assets under the client's control.
Approved work is transferred after full payment, subject to the signed agreement and any applicable third-party licences.
Any free post-launch maintenance period must be clearly stated in the project proposal, including its duration and limits.
Maintenance is not automatically unlimited or included beyond the agreed period.
A new or improved website can support a clearer customer journey, but website work cannot guarantee a particular business outcome. We do not guarantee:
The final pages, features, integrations, responsibilities and support are agreed according to the project scope.
Something else on your mind? Send an enquiry
Yes. The service may include landing pages, custom websites and Shopify stores, depending on the business requirements and agreed scope.
Domain and hosting are separate from the core service and may involve additional costs.
Business email depends on the agreed scope and may be a separate cost.
Photography is not automatically included. It depends on the agreed project scope.
Migration may be included where specifically agreed. The requirements and scope should be confirmed before work begins.
A free post-launch maintenance period may be included, but its exact duration and limits must be stated in the proposal.
No. Website performance depends on factors including the offer, market, traffic, customer response and wider marketing activity.
Where possible, the website and related systems are built in client-controlled accounts. Approved work is transferred after full payment, subject to the agreement and third-party licences.
No. Pricing and deliverables are customised according to the business and agreed project scope.
Your website should make your offer easier to understand, build trust, and make the next step clear.
