Put your advertising budget behind a clearer path to action.
The problem
An advert can reach the right people and still struggle to turn attention into action. The issue may not be the advert alone.
Your offer, landing page, tracking, lead routing and follow-up can all affect what happens after someone clicks.
When these parts are disconnected, it becomes harder to understand what is working and what needs to improve.
Our approach
We plan, build and improve paid campaigns while looking at the wider path from advert to enquiry.
We consider the offer, destination page, tracking and follow-up alongside the campaign itself.
The exact platforms, campaign types and level of support depend on your business, goals and agreed scope.
Depending on your business and agreed scope, the work may include:
Plan and manage advertising across Meta platforms where appropriate to the agreed objectives.
Develop and manage relevant Google advertising campaigns based on the agreed strategy.
Use TikTok advertising where it is suitable for the business and agreed within the scope.
Plan and manage YouTube advertising where appropriate.
Identify relevant audiences or keywords to help shape campaign targeting.
Coordinate the creative direction needed for campaigns, based on the agreed scope.
Review the destination experience and recommend improvements that may help the path from advert to action.
Help ensure advertising enquiries are directed through the agreed lead process.
Review campaign information, test agreed changes and report on available evidence.
Paid Advertising may suit businesses that:
The right advertising approach depends on the business, market, offer, budget and agreed objectives.
We learn about your business, offer, audience, goals and current advertising activity.
We look at the existing campaign path and identify areas that may need attention, including the offer, page, tracking or follow-up.
We agree on the platforms, campaign work, responsibilities, budget and measures that fit your situation.
We build and manage the agreed campaigns within the approved scope.
We review available campaign and lead information, test appropriate changes and use the evidence to improve the work.
The right measures depend on the campaign and the agreed business objective. Depending on the project, we may review:
We focus on useful evidence rather than judging a campaign only by the number of leads generated. The wider lead journey also matters.
What we need from you
To do the work effectively, you may need to provide:
The client must own the advertising account and its data.
OutputDM works through official manager access rather than taking ownership of the client's account.
We do not buy, borrow or arrange unofficial "established" advertising accounts.
Advertising spend is separate from the OutputDM service fee.
The minimum advertising spend is PKR 20,000 per month.
The final service scope and OutputDM fee are customised according to the business and agreed work. Other third-party costs may apply where relevant.
Paid advertising involves multiple factors outside the campaign itself, including the offer, market, budget, customer response and platform decisions. We do not guarantee:
We agree on the scope, responsibilities and relevant measures before work begins.
Project stories shared with our clients' permission.
Something else on your mind? Send an enquiry
Paid Advertising may include Meta, Google, TikTok and YouTube advertising, depending on the business and agreed scope.
No. Advertising spend is separate from the OutputDM service fee.
The minimum advertising spend is PKR 20,000 per month.
Yes. The client must own the advertising account and its data. OutputDM works through official manager access.
No. OutputDM does not buy, borrow or arrange unofficial "established" advertising accounts.
Not necessarily. The service can also consider the offer, landing page, tracking and follow-up that affect the path from advertising to enquiry.
No. Paid advertising results depend on several business and market factors, so a fixed outcome cannot be guaranteed.
Yes, where the required access and information are available and campaign improvement is included in the agreed scope.
No. Pricing and deliverables are customised according to the business and agreed scope.
Paid advertising is more than placing an advert in front of an audience.
The campaign, offer, destination page, tracking and follow-up all have a role in the path to action.
