Know what to prioritise, and how your marketing should connect.
The problem
You may already be investing in different marketing activities, but that does not always mean they are working together.
You may be unsure which channels deserve attention, whether your message is clear, or what should happen next.
The problem isn't always a lack of marketing. Sometimes, you need a clearer view of what matters most.
Our approach
We review your audience, offer, customer journey, channels and available information. Then we create a focused plan around what your business actually needs.
Rather than starting with a fixed list of services, we look at the current situation first and identify the areas that should be prioritised. The resulting scope can also coordinate with other areas of your digital activity where needed.
Depending on your business and agreed scope, the work may include:
Understand who you are trying to reach and how they move towards becoming a customer.
Review how the business and its offer are communicated to the people you want to reach.
Identify which marketing channels should receive attention based on your goals and available information.
Create a clearer direction for planned marketing campaigns.
Look at the path from initial interest through to enquiry or other agreed action.
Identify the measures that matter for the work and how progress can be reviewed.
Help connect relevant marketing activities so they support the same customer journey and business priorities.
Digital Marketing & Strategy may suit an established business that:
The right scope depends on the business, its goals, resources and current situation.
We learn about your business, audience, offer, goals and current digital activity.
We identify gaps, bottlenecks and areas that may need attention.
We recommend the work that fits your business instead of automatically including every available service.
We put the agreed work into action with clear responsibilities and scope.
We review what is happening, report on the work and use available evidence to improve where appropriate.
The right measures depend on the client and the agreed work. Possible measures may include:
We choose relevant measures for each client rather than using the same measurement approach for every business.
What we need from you
To do the work effectively, you may need to provide:
A strategy gives your marketing clearer direction, but results also depend on your offer, market, budget, approvals and customer response. We do not promise:
The final scope, responsibilities and measures are agreed before work begins.
Something else on your mind? Send an enquiry
No. The approach is to understand your business first and recommend the work that fits your needs. The scope is customised rather than based on a fixed list of services.
The right approach depends on the agreed scope. Digital Marketing & Strategy can help clarify priorities and coordinate relevant marketing activities where this forms part of the agreed work.
No. Marketing results depend on factors outside OutputDM's control, including your offer, market, budget, approvals and customer response.
We look at your audience, offer, customer journey, channels and available information before creating a focused plan.
Measures are chosen for each client based on the agreed work. Possible measures include qualified enquiries, booking rate, response speed and proposal rate.
No. Pricing and deliverables are customised around the business and agreed scope.
You don't need to do everything.
You need to know what matters, what connects, and what should happen next.
